Ultimately, graphic design is all about communication. It’s about conveying a message in an aesthetically pleasing way that can catch the attention of your audience and entice them to interact with your brand. This is achieved through the use of different elements and principles of art such as line, shape, color, typography, and texture to communicate a message or idea. Graphic design also utilizes these principles to create a visual experience for your audience, which can range from creating logos and website designs to marketing materials such as posters, flyers, product packaging, and social media content.
While there are a wide variety of ways to communicate your message, it’s important to remember that the first impression your audience has of your brand will likely be through one of your visual marketing materials. And it’s important that this material is professionally created and consistent with the rest of your branding. If an ad, poster, or email doesn’t align with your existing branding, it can have the opposite effect of what you were hoping for and actually confuse your audience about who they are engaging with.
The main goal of your branding should be to develop a distinct visual identity for your business that will set it apart from the competition. The resulting imagery will allow your audience to instantly recognize and connect with your brand, making it easier for them to trust and engage with you over time.
Branded graphics are, as the name suggests, any image or piece of visual marketing that ties into your branding and is recognisable as “yours”. These types of images may include anything from a logo to an icon, photo, or illustration. The most important factor is that they are all unified by your brand’s colors, fonts and style to ensure consistency and to ensure that they represent the overall brand image that you want your audience to perceive.
Using branded graphics is essential for any company looking to increase engagement on their social media channels. This can be done by sharing text-based branded images such as quotes, testimonials or tips/tricks to add value and draw your audience’s attention to your posts.
It’s also a great way to build credibility and customer loyalty, as consistent branding is an indication that your business is professional and trustworthy. And with social media being such a quick and easy medium to share and update, you can keep your audience engaged and up to date on any changes or new products/services that your business might be offering.
